Core

Context

Icon Symbol Description
Affinity

Something that is liked, or is of interest to the user.

Environment

The circumstances under which the interaction with the user occurs.

Goal

A user goal: something the user is attempting to accomplish.

Persona

A facet of the user’s personality. Personas generally are stable: once established as being associated with a user, they are unlikely to change.

Sentiment

The emotional timbre of the interaction.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
© Copyright 2016 Axilent LLC | Powered by Axilent